Can SEO help with online reputation management?Posted by Anton Koekemoer on Apr 3, 2012 in ORM | 5 comments
Search engine optimization (SEO), if used and implemented correctly, can be a great tool in determining and controlling the success of your online business reputation. With the growth of the web, online reputation management (ORM) has become an integral part in building your reputation online. With this said, maintaining a good reputation online is essential as it is one thing that cannot be “fake” on the web.
With more people getting socially active online and given the ability to discuss anything with their network, it has become an absolute necessity for businesses to gain control over their brand’s online reputation. Find below a couple of tips below on how you can use SEO in your online reputation management campaign.
Online reputation management and SEO
Social media marketing: Social media marketing is an excellent way to instantly help you populate your brand’s name on the search engines with content that is completely controlled by your company. Creating profiles on various top social media channels such as Facebook, Twitter, LinkedIn, Pinterest, and Google+ can help you gather good and positive recommendations for your brand from followers and fans.
Brand keywords: Brand searches can account for more than 40% of all organic traffic, especially for consumers who are late in the buying funnel. Be sure to use your brand and company name as the keywords you target on various content sources such as your blog, social media profiles, and in the content of your website.
Positive reviews: If you find an interesting review of your brand or a blog posts that advocates your services, ensure that you link to it from your website or your blog. Search for all the positive recommendations and reviews about your brand and give it the desired promotion that it needs.
Frequently optimize: Frequently optimize your website and blog with keyword rich content. Also include a basic optimization strategy to your marketing campaign to optimize the content for your brand name. Creating industry related quality content will not only prove that your brand is capable of all of your offerings, but it will also enhance your brand reputation online.
User reviews: Offsite user reviews on popular social media channels are extremely helpful in earning consumer trust and improving brand reliability. There are many free tools and more sophisticated brand monitoring tools that you can use to locate and link positive conversations that are happening about your brand.
How trustworthy are you online?
As more organizations start focusing on using the internet to market their services and products using various digital marketing strategies such as SEO and social media, online reputation management plays a big role. How trustworthy are you online?
About: Anton Koekemoer
I’m a digital marketing specialist and I’m very passionate about online marketing. My main goal with marketing on the web focuses on designing strategic plans and business solutions around digital technologies to get good results. I’m also a blogger, dad, and I like golf, photography, and music.