Can your target market reach you online?Posted by Anton Koekemoer on Mar 22, 2012 in Digital Marketing, ORM | 0 comments
Most often, small businesses assume that organic search engine traffic with an excellent SEO (Search Engine Optimization) campaign is all that is required to get the best results. For others, a combination of organic search traffic and PPC (Pay Per Click) gets the best results. However, these are not the only digital marketing channels you can use to get target traffic.
If you have an Online Reputation Management (ORM) strategy in place that you follow through, and if you are highly visible to your target market across the web, then that visibility and your good online reputation can deliver far more traffic than paid and organic search could ever do.
Are you visible enough?
In the online universe, talk to a few people in your network, and they will each have their own favorite websites that they visit regularly. Whilst habit is one of the keys, it must always be backed up by good services and products. Those online habits can often be formed with recommendations from a friend, through practical research, or because one particular company or brand stands out. When a company stands out online, you know that visibility is not a problem. Are you visible so that your target market can reach you?
Online reputation management
Another way you can build more visibility online is with an Online Reputation Management (ORM) strategy. Many marketers online will tell you that ORM is only a way to counter negative comments and feedback online, but they are wrong. ORM can play an important role in building online credibility and at the same time make you more visible online. If you publish and promote positive content on a regular basis online about your company or brand, these positive comments can flood the search engine result pages (SERP’s) with the keywords related to your content.
Using various social media channels can also be used to increase your credibility online and it’s another way where you can make your name more visible. Social media provides you with the opportunity to market your business and your brand every time you go online. If you can increase your business/brand visibility, your target market will be able to reach you.
About: Anton Koekemoer
I’m a digital marketing specialist and I’m very passionate about online marketing. My main goal with marketing on the web focuses on designing strategic plans and business solutions around digital technologies to get good results. I’m also a blogger, dad, and I like golf, photography, and music.